Brevo vs ActiveCampaign
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Brevo starts $4.20 a month cheaper than ActiveCampaign ($10.80 against $15, 28% less) on its Starter tier. Where a price could not be read from the vendor's page it is marked indicative below.
Brevo
brevo.com
Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
| Brevo | ActiveCampaign | |
|---|---|---|
| Entry price | $10.80/mo | $15/mo |
| Entry plan | Starter | — |
| Paid annually | — | — |
| Price checked | 25 Aug 2026 | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2003 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 25 Aug 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Brevo vs ActiveCampaign, answered
- Is Brevo cheaper than ActiveCampaign?
- Yes. Brevo starts at $10.80 a month against ActiveCampaign's $15, 28% less.
- Do Brevo or ActiveCampaign have a free plan?
- Brevo publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between Brevo and ActiveCampaign?
- Brevo: Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based. ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
