Klaviyo vs Brevo
Both sit in email marketing. Here is how they differ on the things you can actually check.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit KlaviyoBrevo
brevo.com
Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
Free planEmail Marketing
Visit Brevo| Klaviyo | Brevo | |
|---|---|---|
| Entry price | $20/mo | $9/mo |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2012 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.