Klaviyo vs Brevo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Brevo starts $9.20 a month cheaper than Klaviyo ($10.80 against $20, 46% less) on its Starter tier. Where a price could not be read from the vendor's page it is marked indicative below.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Brevo
brevo.com
Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
| Klaviyo | Brevo | |
|---|---|---|
| Entry price | $20/mo | $10.80/mo |
| Entry plan | — | Starter |
| Paid annually | — | — |
| Price checked | not verified | 25 Aug 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2012 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 25 Aug 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Klaviyo vs Brevo, answered
- Is Klaviyo cheaper than Brevo?
- No — Brevo is the cheaper entry point, at $10.80 a month against Klaviyo's $20, 46% less.
- Do Klaviyo or Brevo have a free plan?
- Both do. Klaviyo and Brevo each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Klaviyo and Brevo?
- Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify. Brevo: Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
