Klaviyo vs Kit

Both sit in email marketing. Here is how they differ on the things you can actually check.

Klaviyo

klaviyo.com

Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.

Free planEmail Marketing
Visit Klaviyo

Kit

kit.com

Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.

Free planEmail Marketing
Visit Kit
Klaviyo and Kit compared attribute by attribute
 KlaviyoKit
Entry price$20/mo$29/mo
Pricing modelFree planFree plan
Free planYesYes
CategoryEmail MarketingEmail Marketing
Around since20122013

Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.