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Klaviyo vs Kit
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Klaviyo starts $13 a month cheaper than Kit ($20 against $33, 39% less). Where a price could not be read from the vendor's page it is marked indicative below.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| Klaviyo | Kit | |
|---|---|---|
| Entry price | $20/mo | $33/mo |
| Entry plan | — | Creator |
| Paid annually | — | $33/mo |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2013 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Klaviyo vs Kit, answered
- Is Klaviyo cheaper than Kit?
- Yes. Klaviyo starts at $20 a month against Kit's $33, 39% less. Kit's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Klaviyo or Kit have a free plan?
- Both do. Klaviyo and Kit each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Klaviyo and Kit?
- Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify. Kit: Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.
