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Loyally vs Smile.io

Both sit in loyalty & retention. Here is how they differ on the things you can actually check.

On price: Smile.io starts $2 a month cheaper than Loyally ($15 against $17, 12% less) on its Essential tier. Paying annually takes Loyally to $12/mo (29% off). Both figures were read from the vendors' own pricing pages on the dates shown below.

Loyally

loyally.ai

Stamp and points cards issued straight to a customer's phone wallet, with push offers and no app to install.

Loyalty & Retention
Visit Loyally

Smile.io

smile.io

Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.

Free planLoyalty & Retention
Visit Smile.io
Loyally and Smile.io compared attribute by attribute
 LoyallySmile.io
Entry price$17/mo$15/mo
Entry planStarterEssential
Paid annually$12/mosave 29%—
Price checked21 Sept 202621 Sept 2026
Pricing modelFree trialFree plan
Free planNoYes
CategoryLoyalty & RetentionLoyalty & Retention
Around since20242012

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Loyally vs Smile.io, answered

Is Loyally cheaper than Smile.io?
No — Smile.io is the cheaper entry point, at $15 a month against Loyally's $17, 12% less.
Do Loyally or Smile.io have a free plan?
Smile.io publishes an ongoing free plan; Loyally does not.
What is the difference between Loyally and Smile.io?
Loyally: Stamp and points cards issued straight to a customer's phone wallet, with push offers and no app to install. Smile.io: Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.
Which one is cheaper paid annually?
Loyally, at $12 a month against Smile.io's $15. Loyally drops to $12 a month paid yearly (29% off), while Smile.io publishes no annual discount we could read, so it stays at $15. Worth noting the order reverses: Smile.io is the cheaper of the two month to month, and only loses on a yearly commitment.

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