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Mixpanel vs Amplitude

Both sit in analytics & data. Here is how they differ on the things you can actually check.

Mixpanel

mixpanel.com

Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.

Free planAnalytics & Data
Visit Mixpanel

Amplitude

amplitude.com

Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.

Free planAnalytics & Data
Visit Amplitude
Mixpanel and Amplitude compared attribute by attribute
 MixpanelAmplitude
Entry price$140/moCustom / not published
Entry planGrowth—
Paid annually$120/mosave 14%—
Price checked21 Sept 2026not verified
Pricing modelFree planFree plan
Free planYesYes
CategoryAnalytics & DataAnalytics & Data
Around since20092012

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Mixpanel vs Amplitude, answered

Do Mixpanel or Amplitude have a free plan?
Both do. Mixpanel and Amplitude each publish an ongoing free tier rather than a time-limited trial.
What is the difference between Mixpanel and Amplitude?
Mixpanel: Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume. Amplitude: Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.

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