Amplitude vs Google Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Amplitude
amplitude.com
Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
Free planAnalytics & Data
Visit AmplitudeGoogle Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google Analytics| Amplitude | Google Analytics | |
|---|---|---|
| Entry price | $49/mo | Custom / not published |
| Pricing model | Free plan | Free |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2012 | 2005 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.