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Amplitude vs Google Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Amplitude
amplitude.com
Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
Free planAnalytics & Data
Visit AmplitudeGoogle Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google Analytics| Amplitude | Google Analytics | |
|---|---|---|
| Entry price | Custom / not published | Custom / not published |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free plan | Free |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2012 | 2005 |
Amplitude vs Google Analytics, answered
- Do Amplitude or Google Analytics have a free plan?
- Both do. Amplitude and Google Analytics each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Amplitude and Google Analytics?
- Amplitude: Behavioural analytics with experimentation and customer data management, aimed at larger product organisations. Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
