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Google Analytics vs PostHog
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Google Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google AnalyticsPostHog
posthog.com
An all-in-one product platform bundling analytics, session replay, feature flags, experiments, surveys and error tracking, with AI-assisted diagnosis on top. Self-hosting still exists but is no longer the headline.
Free planAnalytics & Data
Visit PostHog| Google Analytics | PostHog | |
|---|---|---|
| Entry price | Custom / not published | $0/mo |
| Entry plan | — | Pay-as-you-go |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | 25 Aug 2026 |
| Pricing model | Free | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2005 | 2020 |
Every price here was read from the vendor's own pricing page, most recently on 25 Aug 2026. Entry tier only — vendors change pricing without notice.
Google Analytics vs PostHog, answered
- Do Google Analytics or PostHog have a free plan?
- Both do. Google Analytics and PostHog each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Google Analytics and PostHog?
- Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well. PostHog: An all-in-one product platform bundling analytics, session replay, feature flags, experiments, surveys and error tracking, with AI-assisted diagnosis on top. Self-hosting still exists but is no longer the headline.
