Mixpanel vs Fathom Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
On price: Fathom Analytics starts $125 a month cheaper than Mixpanel ($15 against $140, 89% less). Paying annually takes Mixpanel to $120/mo (14% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Mixpanel
mixpanel.com
Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
Fathom Analytics
usefathom.com
Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.
| Mixpanel | Fathom Analytics | |
|---|---|---|
| Entry price | $140/mo | $15/mo |
| Entry plan | Growth | — |
| Paid annually | $120/mosave 14% | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2009 | 2018 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Mixpanel vs Fathom Analytics, answered
- Is Mixpanel cheaper than Fathom Analytics?
- No — Fathom Analytics is the cheaper entry point, at $15 a month against Mixpanel's $140, 89% less.
- Do Mixpanel or Fathom Analytics have a free plan?
- Mixpanel publishes an ongoing free plan; Fathom Analytics does not.
- What is the difference between Mixpanel and Fathom Analytics?
- Mixpanel: Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume. Fathom Analytics: Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.
- Which one is cheaper paid annually?
- Fathom Analytics, at $15 a month against Mixpanel's $120. Mixpanel drops to $120 a month paid yearly (14% off), while Fathom Analytics publishes no annual discount we could read, so it stays at $15.
