Ahrefs
ahrefs.com
Backlinks, keywords and competitor research
from $129/moFree trialSEO & Marketing
SEO & Marketing
Keywords, backlinks, audits and content optimisation.
Semrush
semrush.com
The broadest marketing toolkit
from $139.95/moFree planSEO & Marketing
Screaming Frog
screamingfrog.co.uk
The technical SEO crawler
Custom pricingFree planSEO & Marketing
Moz Pro
moz.com
SEO metrics and the original DA score
from $99/moFree trialSEO & Marketing
Surfer SEO
surferseo.com
Optimise a page against what already ranks
from $99/moPaidSEO & Marketing
SE Ranking
seranking.com
Full SEO suite at agency prices
from $65/moFree trialSEO & Marketing
Clearscope
clearscope.io
Content briefs and optimisation for editors
from $189/moPaidSEO & Marketing
Ubersuggest
neilpatel.com
Budget keyword research with a lifetime option
from $29/moFree planSEO & Marketing
Sitebulb
sitebulb.com
Technical audits explained, not just listed
from $43/moFree trialSEO & Marketing