Customer.io vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
Customer.io
customer.io
Triggers messages from product events rather than lists — email, push, in-app and SMS driven by what a user actually did. Data-warehouse-friendly.
Email Marketing
Visit Customer.ioKlaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| Customer.io | Klaviyo | |
|---|---|---|
| Entry price | $100/mo | $20/mo |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2012 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.