Customer.io vs Kit

Both sit in email marketing. Here is how they differ on the things you can actually check.

Customer.io

customer.io

Triggers messages from product events rather than lists — email, push, in-app and SMS driven by what a user actually did. Data-warehouse-friendly.

Email Marketing
Visit Customer.io

Kit

kit.com

Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.

Free planEmail Marketing
Visit Kit
Customer.io and Kit compared attribute by attribute
 Customer.ioKit
Entry price$100/mo$29/mo
Pricing modelFree trialFree plan
Free planNoYes
CategoryEmail MarketingEmail Marketing
Around since20122013

Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.