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Google Analytics vs Microsoft Clarity
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Google Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google AnalyticsMicrosoft Clarity
clarity.microsoft.com
Completely free session recording and heatmaps with rage-click and dead-click detection, no traffic limits.
Free planAnalytics & Data
Visit Microsoft Clarity| Google Analytics | Microsoft Clarity | |
|---|---|---|
| Entry price | Custom / not published | Custom / not published |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free | Free |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2005 | 2020 |
Google Analytics vs Microsoft Clarity, answered
- Do Google Analytics or Microsoft Clarity have a free plan?
- Both do. Google Analytics and Microsoft Clarity each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Google Analytics and Microsoft Clarity?
- Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well. Microsoft Clarity: Completely free session recording and heatmaps with rage-click and dead-click detection, no traffic limits.
