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Heap vs Matomo

Both sit in analytics & data. Here is how they differ on the things you can actually check.

Heap

heap.io

Captures all user interactions retroactively so you can define events after the fact rather than instrumenting up front.

Free planAnalytics & Data
Visit Heap

Matomo

matomo.org

A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.

Analytics & Data
Visit Matomo
Heap and Matomo compared attribute by attribute
 HeapMatomo
Entry priceCustom / not publishedCustom / not published
Entry plan——
Paid annually——
Price checkednot verifiednot verified
Pricing modelFree planFree trial
Free planYesNo
CategoryAnalytics & DataAnalytics & Data
Around since2013—

Heap vs Matomo, answered

Do Heap or Matomo have a free plan?
Heap publishes an ongoing free plan; Matomo does not.
What is the difference between Heap and Matomo?
Heap: Captures all user interactions retroactively so you can define events after the fact rather than instrumenting up front. Matomo: A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.

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