Google Analytics
marketingplatform.google.com
The free web analytics default
FreeFree plan
Heap
Autocapture every interaction
Free plan availableAnalytics & DataSince 2013
Custom pricingVisit heap.io
What Heap is
Captures all user interactions retroactively so you can define events after the fact rather than instrumenting up front.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Heap alternatives
Other tools in analytics & data that cover similar ground. Full comparison.
What the rest of Analytics & Data charges
Heap publishes no fixed monthly price, so it is not plotted. Here is what the rest of the category charges.
- PostHogFree
- Plausible$9
- Fathom Analytics$15
- Umami$20
- Simple Analytics$20
- Hotjar$49
- Mixpanel$140
7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 7 verified prices in Analytics & Data. 5 more tools in this category do not publish an entry price and are not plotted.
Heap pricing questions
- How much does Heap cost?
- Heap does not publish a fixed monthly entry price — pricing is quoted rather than listed.
- Does Heap have a free plan?
- Yes. Heap publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- What is Heap used for?
- Captures all user interactions retroactively so you can define events after the fact rather than instrumenting up front. People mainly use it to track product usage, analyse funnels.
- What are the best alternatives to Heap?
- The closest alternatives in the same category are Google Analytics, PostHog, Mixpanel, Amplitude. Google Analytics, PostHog, Mixpanel and Amplitude publish a free plan.