Heap vs Google Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Heap
heap.io
Captures all user interactions retroactively so you can define events after the fact rather than instrumenting up front.
Free planAnalytics & Data
Visit HeapGoogle Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google Analytics| Heap | Google Analytics | |
|---|---|---|
| Entry price | Custom / not published | Custom / not published |
| Pricing model | Free plan | Free |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2013 | 2005 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.