Klaviyo vs ActiveCampaign
Both sit in email marketing. Here is how they differ on the things you can actually check.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit KlaviyoActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
Email Marketing
Visit ActiveCampaign| Klaviyo | ActiveCampaign | |
|---|---|---|
| Entry price | $20/mo | $15/mo |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2003 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.