Klaviyo vs ActiveCampaign
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: ActiveCampaign starts $5 a month cheaper than Klaviyo ($15 against $20, 25% less). Where a price could not be read from the vendor's page it is marked indicative below.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
| Klaviyo | ActiveCampaign | |
|---|---|---|
| Entry price | $20/mo | $15/mo |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2003 |
These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.
Klaviyo vs ActiveCampaign, answered
- Is Klaviyo cheaper than ActiveCampaign?
- No — ActiveCampaign is the cheaper entry point, at $15 a month against Klaviyo's $20, 25% less.
- Do Klaviyo or ActiveCampaign have a free plan?
- Klaviyo publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between Klaviyo and ActiveCampaign?
- Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify. ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
