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Klaviyo vs Loops
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Klaviyo starts $29 a month cheaper than Loops ($20 against $49, 59% less). Where a price could not be read from the vendor's page it is marked indicative below.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit KlaviyoLoops
loops.so
Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.
Free planEmail Marketing
Visit Loops| Klaviyo | Loops | |
|---|---|---|
| Entry price | $20/mo | $49/mo |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | not verified |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2022 |
These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.
Klaviyo vs Loops, answered
- Is Klaviyo cheaper than Loops?
- Yes. Klaviyo starts at $20 a month against Loops's $49, 59% less.
- Do Klaviyo or Loops have a free plan?
- Both do. Klaviyo and Loops each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Klaviyo and Loops?
- Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify. Loops: Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.
