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Loops

Simple email for software companies

Free plan availableEmail MarketingSince 2022
from $49/moVisit loops.so

What Loops is

Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.

People use it to

Current offers

Free plan

Free plan, no card required

Ongoing free tier published by the vendor. Limits vary by plan.

Loops alternatives

Other tools in email marketing that cover similar ground. Full comparison.

Klaviyo

klaviyo.com

Email and SMS built around e-commerce data

from $20/moFree plan

Mailchimp

mailchimp.com

Email campaigns and automations for small business

from $13/moFree plan

Kit

kit.com

Email marketing built for creators

from $33/moFree plan

Where Loops sits on price

Entry prices across Email Marketing, cheapest first.

What Email Marketing costsEntry price a month, cheapest first

8 of these 12 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in Email Marketing. Showing the 10 cheapest.

Loops pricing questions

How much does Loops cost?
Loops starts at about $49 a month. We have not been able to read that figure off the vendor's own pricing page, so treat it as indicative and confirm on loops.so.
Does Loops have a free plan?
Yes. Loops publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
What is Loops used for?
Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl. People mainly use it to send lifecycle emails, send a newsletter, onboard users.
What are the best alternatives to Loops?
The closest alternatives in the same category are Klaviyo, Mailchimp, Kit, ActiveCampaign. Klaviyo starts lower at $20 a month; Mailchimp starts lower at $13 a month; Kit starts lower at $33 a month; ActiveCampaign starts lower at $15 a month. Klaviyo, Mailchimp and Kit publish a free plan.