Loops vs ActiveCampaign
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: ActiveCampaign starts $34 a month cheaper than Loops ($15 against $49, 69% less). Where a price could not be read from the vendor's page it is marked indicative below.
Loops
loops.so
Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
| Loops | ActiveCampaign | |
|---|---|---|
| Entry price | $49/mo | $15/mo |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Email Marketing | Email Marketing |
| Around since | 2022 | 2003 |
These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.
Loops vs ActiveCampaign, answered
- Is Loops cheaper than ActiveCampaign?
- No — ActiveCampaign is the cheaper entry point, at $15 a month against Loops's $49, 69% less.
- Do Loops or ActiveCampaign have a free plan?
- Loops publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between Loops and ActiveCampaign?
- Loops: Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl. ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
