Loops vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
Loops
loops.so
Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.
Free planEmail Marketing
Visit LoopsKlaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| Loops | Klaviyo | |
|---|---|---|
| Entry price | $49/mo | $20/mo |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2022 | 2012 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.