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Loops vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Klaviyo starts $29 a month cheaper than Loops ($20 against $49, 59% less). Where a price could not be read from the vendor's page it is marked indicative below.
Loops
loops.so
Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.
Free planEmail Marketing
Visit LoopsKlaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| Loops | Klaviyo | |
|---|---|---|
| Entry price | $49/mo | $20/mo |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | not verified |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2022 | 2012 |
These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.
Loops vs Klaviyo, answered
- Is Loops cheaper than Klaviyo?
- No — Klaviyo is the cheaper entry point, at $20 a month against Loops's $49, 59% less.
- Do Loops or Klaviyo have a free plan?
- Both do. Loops and Klaviyo each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Loops and Klaviyo?
- Loops: Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl. Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
