Loops vs Mailchimp
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Mailchimp starts $36 a month cheaper than Loops ($13 against $49, 73% less) on its Essentials tier. Where a price could not be read from the vendor's page it is marked indicative below.
Loops
loops.so
Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.
Mailchimp
mailchimp.com
One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
| Loops | Mailchimp | |
|---|---|---|
| Entry price | $49/mo | $13/mo |
| Entry plan | — | Essentials |
| Paid annually | — | $13/mo |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2022 | 2001 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Loops vs Mailchimp, answered
- Is Loops cheaper than Mailchimp?
- No — Mailchimp is the cheaper entry point, at $13 a month against Loops's $49, 73% less.
- Do Loops or Mailchimp have a free plan?
- Both do. Loops and Mailchimp each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Loops and Mailchimp?
- Loops: Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl. Mailchimp: One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
