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Loops vs Kit
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Kit starts $16 a month cheaper than Loops ($33 against $49, 33% less) on its Creator tier. Where a price could not be read from the vendor's page it is marked indicative below.
Loops
loops.so
Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.
Free planEmail Marketing
Visit Loops| Loops | Kit | |
|---|---|---|
| Entry price | $49/mo | $33/mo |
| Entry plan | — | Creator |
| Paid annually | — | $33/mo |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2022 | 2013 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Loops vs Kit, answered
- Is Loops cheaper than Kit?
- No — Kit is the cheaper entry point, at $33 a month against Loops's $49, 33% less. Kit's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Loops or Kit have a free plan?
- Both do. Loops and Kit each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Loops and Kit?
- Loops: Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl. Kit: Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.
