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ActiveCampaign vs Loops

Both sit in email marketing. Here is how they differ on the things you can actually check.

On price: ActiveCampaign starts $34 a month cheaper than Loops ($15 against $49, 69% less). Where a price could not be read from the vendor's page it is marked indicative below.

ActiveCampaign

activecampaign.com

Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.

Email Marketing
Visit ActiveCampaign

Loops

loops.so

Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.

Free planEmail Marketing
Visit Loops
ActiveCampaign and Loops compared attribute by attribute
 ActiveCampaignLoops
Entry price$15/mo$49/mo
Entry plan——
Paid annually——
Price checkednot verifiednot verified
Pricing modelFree trialFree plan
Free planNoYes
CategoryEmail MarketingEmail Marketing
Around since20032022

These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.

ActiveCampaign vs Loops, answered

Is ActiveCampaign cheaper than Loops?
Yes. ActiveCampaign starts at $15 a month against Loops's $49, 69% less.
Do ActiveCampaign or Loops have a free plan?
Loops publishes an ongoing free plan; ActiveCampaign does not.
What is the difference between ActiveCampaign and Loops?
ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools. Loops: Marketing and transactional email in one place with a deliberately small surface area — campaigns, loops (sequences) and an API, without the enterprise sprawl.

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