Klaviyo vs MailerLite
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: MailerLite starts $8 a month cheaper than Klaviyo ($12 against $20, 40% less) on its Comfort tier. Where a price could not be read from the vendor's page it is marked indicative below.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
MailerLite
mailerlite.com
Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.
| Klaviyo | MailerLite | |
|---|---|---|
| Entry price | $20/mo | $12/mo |
| Entry plan | — | Comfort |
| Paid annually | — | — |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2010 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Klaviyo vs MailerLite, answered
- Is Klaviyo cheaper than MailerLite?
- No — MailerLite is the cheaper entry point, at $12 a month against Klaviyo's $20, 40% less.
- Do Klaviyo or MailerLite have a free plan?
- Both do. Klaviyo and MailerLite each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Klaviyo and MailerLite?
- Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify. MailerLite: Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.
