ActiveCampaign vs MailerLite
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: MailerLite starts $3 a month cheaper than ActiveCampaign ($12 against $15, 20% less) on its Comfort tier. Where a price could not be read from the vendor's page it is marked indicative below.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
MailerLite
mailerlite.com
Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.
| ActiveCampaign | MailerLite | |
|---|---|---|
| Entry price | $15/mo | $12/mo |
| Entry plan | — | Comfort |
| Paid annually | — | — |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2003 | 2010 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
ActiveCampaign vs MailerLite, answered
- Is ActiveCampaign cheaper than MailerLite?
- No — MailerLite is the cheaper entry point, at $12 a month against ActiveCampaign's $15, 20% less.
- Do ActiveCampaign or MailerLite have a free plan?
- MailerLite publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between ActiveCampaign and MailerLite?
- ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools. MailerLite: Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.
