Mailchimp vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
Mailchimp
mailchimp.com
One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
Free planEmail Marketing
Visit MailchimpKlaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| Mailchimp | Klaviyo | |
|---|---|---|
| Entry price | $13/mo | $20/mo |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2001 | 2012 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.