Mailchimp vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Mailchimp starts $7 a month cheaper than Klaviyo ($13 against $20, 35% less) on its Essentials tier. Where a price could not be read from the vendor's page it is marked indicative below.
Mailchimp
mailchimp.com
One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
| Mailchimp | Klaviyo | |
|---|---|---|
| Entry price | $13/mo | $20/mo |
| Entry plan | Essentials | — |
| Paid annually | $13/mo | — |
| Price checked | 21 Sept 2026 | not verified |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2001 | 2012 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Mailchimp vs Klaviyo, answered
- Is Mailchimp cheaper than Klaviyo?
- Yes. Mailchimp starts at $13 a month against Klaviyo's $20, 35% less.
- Do Mailchimp or Klaviyo have a free plan?
- Both do. Mailchimp and Klaviyo each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Mailchimp and Klaviyo?
- Mailchimp: One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit. Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
