Poptin vs Smartlead
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Poptin starts $14 a month cheaper than Smartlead ($25 against $39, 36% less) on its basic tier. Paying annually takes Poptin to $20/mo (20% off) and Smartlead to $32.5/mo (17% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Poptin
poptin.com
Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
Smartlead
smartlead.ai
Cold email infrastructure with unlimited sender accounts, automated warm-up and a master inbox, aimed at agencies running many clients.
| Poptin | Smartlead | |
|---|---|---|
| Entry price | $25/mo | $39/mo |
| Entry plan | basic | Base |
| Paid annually | $20/mosave 20% | $32.5/mosave 17% |
| Price checked | 2 Oct 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Lead Generation | Lead Generation |
| Around since | — | 2021 |
Every price here was read from the vendor's own pricing page, most recently on 2 Oct 2026. Entry tier only — vendors change pricing without notice.
Poptin vs Smartlead, answered
- Is Poptin cheaper than Smartlead?
- Yes. Poptin starts at $25 a month against Smartlead's $39, 36% less.
- Do Poptin or Smartlead have a free plan?
- Poptin publishes an ongoing free plan; Smartlead does not.
- What is the difference between Poptin and Smartlead?
- Poptin: Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan. Smartlead: Cold email infrastructure with unlimited sender accounts, automated warm-up and a master inbox, aimed at agencies running many clients.
- Which one is cheaper paid annually?
- Poptin, at $20 a month against Smartlead's $32.50. Poptin drops to $20 a month paid yearly (20% off), while Smartlead drops to $32.50 a month paid yearly (17% off).
