Poptin vs Apollo.io
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Poptin starts $24 a month cheaper than Apollo.io ($25 against $49, 49% less) on its basic tier. Paying annually takes Poptin to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Poptin
poptin.com
Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
| Poptin | Apollo.io | |
|---|---|---|
| Entry price | $25/mo | $49/mo |
| Entry plan | basic | Basic |
| Paid annually | $20/mosave 20% | $49/mo |
| Price checked | 2 Oct 2026 | 25 Aug 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | — | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 2 Oct 2026. Entry tier only — vendors change pricing without notice.
Poptin vs Apollo.io, answered
- Is Poptin cheaper than Apollo.io?
- Yes. Poptin starts at $25 a month against Apollo.io's $49, 49% less. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Poptin or Apollo.io have a free plan?
- Both do. Poptin and Apollo.io each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Poptin and Apollo.io?
- Poptin: Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan. Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
- Which one is cheaper paid annually?
- Poptin, at $20 a month against Apollo.io's $49. Poptin drops to $20 a month paid yearly (20% off), while Apollo.io's $49 is already its annual rate — it publishes no month-to-month price.
