Poptin vs Instantly
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Poptin starts $22 a month cheaper than Instantly ($25 against $47, 47% less) on its basic tier. Paying annually takes Poptin to $20/mo (20% off) and Instantly to $37.6/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Poptin
poptin.com
Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
Instantly
instantly.ai
Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
| Poptin | Instantly | |
|---|---|---|
| Entry price | $25/mo | $47/mo |
| Entry plan | basic | Growth |
| Paid annually | $20/mosave 20% | $37.6/mosave 20% |
| Price checked | 2 Oct 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Lead Generation | Lead Generation |
| Around since | — | 2021 |
Every price here was read from the vendor's own pricing page, most recently on 2 Oct 2026. Entry tier only — vendors change pricing without notice.
Poptin vs Instantly, answered
- Is Poptin cheaper than Instantly?
- Yes. Poptin starts at $25 a month against Instantly's $47, 47% less.
- Do Poptin or Instantly have a free plan?
- Poptin publishes an ongoing free plan; Instantly does not.
- What is the difference between Poptin and Instantly?
- Poptin: Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan. Instantly: Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
- Which one is cheaper paid annually?
- Poptin, at $20 a month against Instantly's $37.60. Poptin drops to $20 a month paid yearly (20% off), while Instantly drops to $37.60 a month paid yearly (20% off).
