vs
SendGrid vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: both start at the same $20 a month. Where a price could not be read from the vendor's page it is marked indicative below.
SendGrid
sendgrid.com
Twilio-owned sending platform covering both transactional API traffic and marketing campaigns, built for large volumes and dedicated IP setups.
Free planEmail Marketing
Visit SendGridKlaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| SendGrid | Klaviyo | |
|---|---|---|
| Entry price | $20/mo | $20/mo |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | not verified |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2009 | 2012 |
These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.
SendGrid vs Klaviyo, answered
- Is SendGrid cheaper than Klaviyo?
- Neither. Both start at $20 a month at the entry tier.
- Do SendGrid or Klaviyo have a free plan?
- Both do. SendGrid and Klaviyo each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between SendGrid and Klaviyo?
- SendGrid: Twilio-owned sending platform covering both transactional API traffic and marketing campaigns, built for large volumes and dedicated IP setups. Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
