SendGrid vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
SendGrid
sendgrid.com
Twilio-owned sending platform covering both transactional API traffic and marketing campaigns, built for large volumes and dedicated IP setups.
Free planEmail Marketing
Visit SendGridKlaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| SendGrid | Klaviyo | |
|---|---|---|
| Entry price | $20/mo | $20/mo |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2009 | 2012 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.