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Umami vs Microsoft Clarity

Both sit in analytics & data. Here is how they differ on the things you can actually check.

Umami

umami.is

Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.

Free planAnalytics & Data
Visit Umami

Microsoft Clarity

clarity.microsoft.com

Completely free session recording and heatmaps with rage-click and dead-click detection, no traffic limits.

Free planAnalytics & Data
Visit Microsoft Clarity
Umami and Microsoft Clarity compared attribute by attribute
 UmamiMicrosoft Clarity
Entry price$20/moCustom / not published
Entry planPro—
Paid annually——
Price checked21 Sept 202621 Sept 2026
Pricing modelFree planFree
Free planYesYes
CategoryAnalytics & DataAnalytics & Data
Around since—2020

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Umami vs Microsoft Clarity, answered

Do Umami or Microsoft Clarity have a free plan?
Both do. Umami and Microsoft Clarity each publish an ongoing free tier rather than a time-limited trial.
What is the difference between Umami and Microsoft Clarity?
Umami: Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud. Microsoft Clarity: Completely free session recording and heatmaps with rage-click and dead-click detection, no traffic limits.

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