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Google Analytics vs Umami
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Google Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google AnalyticsUmami
umami.is
Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
Free planAnalytics & Data
Visit Umami| Google Analytics | Umami | |
|---|---|---|
| Entry price | Custom / not published | $20/mo |
| Entry plan | — | Pro |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2005 | — |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Google Analytics vs Umami, answered
- Do Google Analytics or Umami have a free plan?
- Both do. Google Analytics and Umami each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Google Analytics and Umami?
- Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well. Umami: Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
