Mixpanel vs Umami
Both sit in analytics & data. Here is how they differ on the things you can actually check.
On price: Umami starts $120 a month cheaper than Mixpanel ($20 against $140, 86% less) on its Pro tier. Paying annually takes Mixpanel to $120/mo (14% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Mixpanel
mixpanel.com
Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
Umami
umami.is
Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
| Mixpanel | Umami | |
|---|---|---|
| Entry price | $140/mo | $20/mo |
| Entry plan | Growth | Pro |
| Paid annually | $120/mosave 14% | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2009 | — |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Mixpanel vs Umami, answered
- Is Mixpanel cheaper than Umami?
- No — Umami is the cheaper entry point, at $20 a month against Mixpanel's $140, 86% less.
- Do Mixpanel or Umami have a free plan?
- Both do. Mixpanel and Umami each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Mixpanel and Umami?
- Mixpanel: Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume. Umami: Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
- Which one is cheaper paid annually?
- Umami, at $20 a month against Mixpanel's $120. Mixpanel drops to $120 a month paid yearly (14% off), while Umami publishes no annual discount we could read, so it stays at $20.
