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Amplitude vs Umami

Both sit in analytics & data. Here is how they differ on the things you can actually check.

Amplitude

amplitude.com

Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.

Free planAnalytics & Data
Visit Amplitude

Umami

umami.is

Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.

Free planAnalytics & Data
Visit Umami
Amplitude and Umami compared attribute by attribute
 AmplitudeUmami
Entry priceCustom / not published$20/mo
Entry plan—Pro
Paid annually——
Price checkednot verified21 Sept 2026
Pricing modelFree planFree plan
Free planYesYes
CategoryAnalytics & DataAnalytics & Data
Around since2012—

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Amplitude vs Umami, answered

Do Amplitude or Umami have a free plan?
Both do. Amplitude and Umami each publish an ongoing free tier rather than a time-limited trial.
What is the difference between Amplitude and Umami?
Amplitude: Behavioural analytics with experimentation and customer data management, aimed at larger product organisations. Umami: Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.

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