ActiveCampaign vs MailBluster
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: MailBluster starts $10 a month cheaper than ActiveCampaign ($5 against $15, 67% less) on its Pro tier. Where a price could not be read from the vendor's page it is marked indicative below.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
MailBluster
mailbluster.com
Email marketing built to send in bulk at a low cost: a drag-and-drop composer and template gallery, segments built from who opened, clicked or bought, A/B tests, double opt-in, and reports on opens, clicks, bounces, complaints and eCommerce conversions. It sends through SMTP providers such as Postmark, Mailgun and SMTP2GO, and connects to other apps through Zapier.
| ActiveCampaign | MailBluster | |
|---|---|---|
| Entry price | $15/mo | $5/mo |
| Entry plan | — | Pro |
| Paid annually | — | $5/mo |
| Price checked | not verified | 28 Oct 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2003 | — |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 28 Oct 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
ActiveCampaign vs MailBluster, answered
- Is ActiveCampaign cheaper than MailBluster?
- No — MailBluster is the cheaper entry point, at $5 a month against ActiveCampaign's $15, 67% less. MailBluster's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do ActiveCampaign or MailBluster have a free plan?
- MailBluster publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between ActiveCampaign and MailBluster?
- ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools. MailBluster: Email marketing built to send in bulk at a low cost: a drag-and-drop composer and template gallery, segments built from who opened, clicked or bought, A/B tests, double opt-in, and reports on opens, clicks, bounces, complaints and eCommerce conversions. It sends through SMTP providers such as Postmark, Mailgun and SMTP2GO, and connects to other apps through Zapier.
