Kit vs ActiveCampaign
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: ActiveCampaign starts $18 a month cheaper than Kit ($15 against $33, 55% less). Where a price could not be read from the vendor's page it is marked indicative below.
Kit
kit.com
Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
| Kit | ActiveCampaign | |
|---|---|---|
| Entry price | $33/mo | $15/mo |
| Entry plan | Creator | — |
| Paid annually | $33/mo | — |
| Price checked | 21 Sept 2026 | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Email Marketing | Email Marketing |
| Around since | 2013 | 2003 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Kit vs ActiveCampaign, answered
- Is Kit cheaper than ActiveCampaign?
- No — ActiveCampaign is the cheaper entry point, at $15 a month against Kit's $33, 55% less. Kit's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Kit or ActiveCampaign have a free plan?
- Kit publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between Kit and ActiveCampaign?
- Kit: Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers. ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
