Plausible vs Google Analytics

Both sit in analytics & data. Here is how they differ on the things you can actually check.

Plausible

plausible.io

Lightweight, open-source site analytics with a single-page dashboard, EU hosting and no cookie banner requirement.

Analytics & Data
Visit Plausible

Google Analytics

marketingplatform.google.com

GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.

Free planAnalytics & Data
Visit Google Analytics
Plausible and Google Analytics compared attribute by attribute
 PlausibleGoogle Analytics
Entry price$9/moCustom / not published
Pricing modelFree trialFree
Free planNoYes
CategoryAnalytics & DataAnalytics & Data
Around since20192005

Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.