Zoho CRM vs Attio
Both sit in CRM & sales. Here is how they differ on the things you can actually check.
On price: Zoho CRM starts $30 a month cheaper than Attio ($14 against $44, 68% less) on its Standard tier. Paying annually takes Attio to $35/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Zoho CRM
zoho.com
Full-featured CRM at a low price point, and a gateway into Zoho's forty-odd other business apps. Strong value, a dated interface in places.
Attio
attio.com
Data-model-first CRM where objects, attributes and workflows are user-defined. Syncs email and calendar automatically to build the relationship graph.
| Zoho CRM | Attio | |
|---|---|---|
| Entry price | $14/mo | $44/mo |
| Entry plan | Standard | Plus |
| Paid annually | — | $35/mosave 20% |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | CRM & Sales | CRM & Sales |
| Around since | 2005 | 2019 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Zoho CRM vs Attio, answered
- Is Zoho CRM cheaper than Attio?
- Yes. Zoho CRM starts at $14 a month against Attio's $44, 68% less.
- Do Zoho CRM or Attio have a free plan?
- Both do. Zoho CRM and Attio each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Zoho CRM and Attio?
- Zoho CRM: Full-featured CRM at a low price point, and a gateway into Zoho's forty-odd other business apps. Strong value, a dated interface in places. Attio: Data-model-first CRM where objects, attributes and workflows are user-defined. Syncs email and calendar automatically to build the relationship graph.
- Which one is cheaper paid annually?
- Zoho CRM, at $14 a month against Attio's $35. Zoho CRM publishes no annual discount we could read, so it stays at $14, while Attio drops to $35 a month paid yearly (20% off).
