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ZoomInfo vs Lusha
Both sit in lead generation. Here is how they differ on the things you can actually check.
ZoomInfo
zoominfo.com
Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts.
Lead Generation
Visit ZoomInfoLusha
lusha.com
Browser extension and API that surfaces contact details for prospects, with an emphasis on verified phone numbers.
Free planLead Generation
Visit Lusha| ZoomInfo | Lusha | |
|---|---|---|
| Entry price | Custom / not published | $37.45/mo |
| Entry plan | — | Starter |
| Paid annually | — | $37.45/mo |
| Price checked | not verified | 25 Aug 2026 |
| Pricing model | Paid | Free plan |
| Free plan | No | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2007 | 2016 |
Every price here was read from the vendor's own pricing page, most recently on 25 Aug 2026. Entry tier only — vendors change pricing without notice.
ZoomInfo vs Lusha, answered
- Do ZoomInfo or Lusha have a free plan?
- Lusha publishes an ongoing free plan; ZoomInfo does not.
- What is the difference between ZoomInfo and Lusha?
- ZoomInfo: Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts. Lusha: Browser extension and API that surfaces contact details for prospects, with an emphasis on verified phone numbers.
