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Apollo.io vs Lusha
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Lusha starts $11.55 a month cheaper than Apollo.io ($37.45 against $49, 24% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Free planLead Generation
Visit Apollo.ioLusha
lusha.com
Browser extension and API that surfaces contact details for prospects, with an emphasis on verified phone numbers.
Free planLead Generation
Visit Lusha| Apollo.io | Lusha | |
|---|---|---|
| Entry price | $49/mo | $37.45/mo |
| Entry plan | Basic | Starter |
| Paid annually | $49/mo | $37.45/mo |
| Price checked | 25 Aug 2026 | 25 Aug 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2015 | 2016 |
Every price here was read from the vendor's own pricing page, most recently on 25 Aug 2026. Entry tier only — vendors change pricing without notice.
Apollo.io vs Lusha, answered
- Is Apollo.io cheaper than Lusha?
- No — Lusha is the cheaper entry point, at $37.45 a month against Apollo.io's $49, 24% less. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read. Lusha's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Apollo.io or Lusha have a free plan?
- Both do. Apollo.io and Lusha each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Apollo.io and Lusha?
- Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them. Lusha: Browser extension and API that surfaces contact details for prospects, with an emphasis on verified phone numbers.
