vs
Apollo.io vs Clay
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Apollo.io starts $118 a month cheaper than Clay ($49 against $167, 71% less) on its Basic tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Free planLead Generation
Visit Apollo.ioClay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Free planLead Generation
Visit Clay| Apollo.io | Clay | |
|---|---|---|
| Entry price | $49/mo | $167/mo |
| Entry plan | Basic | Launch |
| Paid annually | $49/mo | — |
| Price checked | 25 Aug 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2015 | 2017 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Apollo.io vs Clay, answered
- Is Apollo.io cheaper than Clay?
- Yes. Apollo.io starts at $49 a month against Clay's $167, 71% less. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Apollo.io or Clay have a free plan?
- Both do. Apollo.io and Clay each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Apollo.io and Clay?
- Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them. Clay: Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
