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Apollo.io vs ZoomInfo
Both sit in lead generation. Here is how they differ on the things you can actually check.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Free planLead Generation
Visit Apollo.ioZoomInfo
zoominfo.com
Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts.
Lead Generation
Visit ZoomInfo| Apollo.io | ZoomInfo | |
|---|---|---|
| Entry price | $49/mo | Custom / not published |
| Entry plan | Basic | — |
| Paid annually | $49/mo | — |
| Price checked | 25 Aug 2026 | not verified |
| Pricing model | Free plan | Paid |
| Free plan | Yes | No |
| Category | Lead Generation | Lead Generation |
| Around since | 2015 | 2007 |
Every price here was read from the vendor's own pricing page, most recently on 25 Aug 2026. Entry tier only — vendors change pricing without notice.
Apollo.io vs ZoomInfo, answered
- Do Apollo.io or ZoomInfo have a free plan?
- Apollo.io publishes an ongoing free plan; ZoomInfo does not.
- What is the difference between Apollo.io and ZoomInfo?
- Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them. ZoomInfo: Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts.
