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Hotjar vs Amplitude
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Hotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Free planAnalytics & Data
Visit HotjarAmplitude
amplitude.com
Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
Free planAnalytics & Data
Visit Amplitude| Hotjar | Amplitude | |
|---|---|---|
| Entry price | $49/mo | Custom / not published |
| Entry plan | Growth | — |
| Paid annually | $39/mosave 20% | — |
| Price checked | 6 Sept 2026 | not verified |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2014 | 2012 |
Every price here was read from the vendor's own pricing page, most recently on 6 Sept 2026. Entry tier only — vendors change pricing without notice.
Hotjar vs Amplitude, answered
- Do Hotjar or Amplitude have a free plan?
- Both do. Hotjar and Amplitude each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Hotjar and Amplitude?
- Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare. Amplitude: Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
