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Google Analytics vs Hotjar
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Google Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google AnalyticsHotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Free planAnalytics & Data
Visit Hotjar| Google Analytics | Hotjar | |
|---|---|---|
| Entry price | Custom / not published | $49/mo |
| Entry plan | — | Growth |
| Paid annually | — | $39/mosave 20% |
| Price checked | 21 Sept 2026 | 6 Sept 2026 |
| Pricing model | Free | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2005 | 2014 |
Every price here was read from the vendor's own pricing page, most recently on 6 Sept 2026. Entry tier only — vendors change pricing without notice.
Google Analytics vs Hotjar, answered
- Do Google Analytics or Hotjar have a free plan?
- Both do. Google Analytics and Hotjar each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Google Analytics and Hotjar?
- Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well. Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
