Instantly vs Poptin
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Poptin starts $22 a month cheaper than Instantly ($25 against $47, 47% less) on its basic tier. Paying annually takes Instantly to $37.6/mo (20% off) and Poptin to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Instantly
instantly.ai
Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
Poptin
poptin.com
Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
| Instantly | Poptin | |
|---|---|---|
| Entry price | $47/mo | $25/mo |
| Entry plan | Growth | basic |
| Paid annually | $37.6/mosave 20% | $20/mosave 20% |
| Price checked | 21 Sept 2026 | 2 Oct 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2021 | — |
Every price here was read from the vendor's own pricing page, most recently on 2 Oct 2026. Entry tier only — vendors change pricing without notice.
Instantly vs Poptin, answered
- Is Instantly cheaper than Poptin?
- No — Poptin is the cheaper entry point, at $25 a month against Instantly's $47, 47% less.
- Do Instantly or Poptin have a free plan?
- Poptin publishes an ongoing free plan; Instantly does not.
- What is the difference between Instantly and Poptin?
- Instantly: Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use. Poptin: Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
- Which one is cheaper paid annually?
- Poptin, at $20 a month against Instantly's $37.60. Instantly drops to $37.60 a month paid yearly (20% off), while Poptin drops to $20 a month paid yearly (20% off).
