Apollo.io vs Poptin
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Poptin starts $24 a month cheaper than Apollo.io ($25 against $49, 49% less) on its basic tier. Paying annually takes Poptin to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Poptin
poptin.com
Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
| Apollo.io | Poptin | |
|---|---|---|
| Entry price | $49/mo | $25/mo |
| Entry plan | Basic | basic |
| Paid annually | $49/mo | $20/mosave 20% |
| Price checked | 25 Aug 2026 | 2 Oct 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2015 | — |
Every price here was read from the vendor's own pricing page, most recently on 2 Oct 2026. Entry tier only — vendors change pricing without notice.
Apollo.io vs Poptin, answered
- Is Apollo.io cheaper than Poptin?
- No — Poptin is the cheaper entry point, at $25 a month against Apollo.io's $49, 49% less. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Apollo.io or Poptin have a free plan?
- Both do. Apollo.io and Poptin each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Apollo.io and Poptin?
- Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them. Poptin: Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
- Which one is cheaper paid annually?
- Poptin, at $20 a month against Apollo.io's $49. Apollo.io's $49 is already its annual rate — it publishes no month-to-month price, while Poptin drops to $20 a month paid yearly (20% off).
