Clay vs Poptin
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Poptin starts $142 a month cheaper than Clay ($25 against $167, 85% less) on its basic tier. Paying annually takes Poptin to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Clay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Poptin
poptin.com
Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
| Clay | Poptin | |
|---|---|---|
| Entry price | $167/mo | $25/mo |
| Entry plan | Launch | basic |
| Paid annually | — | $20/mosave 20% |
| Price checked | 21 Sept 2026 | 2 Oct 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | — |
Every price here was read from the vendor's own pricing page, most recently on 2 Oct 2026. Entry tier only — vendors change pricing without notice.
Clay vs Poptin, answered
- Is Clay cheaper than Poptin?
- No — Poptin is the cheaper entry point, at $25 a month against Clay's $167, 85% less.
- Do Clay or Poptin have a free plan?
- Both do. Clay and Poptin each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Clay and Poptin?
- Clay: Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool. Poptin: Builds popups and embedded forms for a website, shown by rules such as exit intent, visitor behaviour, location or device, and stores the contacts they capture. The same account sends email campaigns and automated sequences to those contacts, with segments and a REST API. Popups are priced by monthly visitors and email by contact count, each with a free plan.
- Which one is cheaper paid annually?
- Poptin, at $20 a month against Clay's $167. Clay publishes no annual discount we could read, so it stays at $167, while Poptin drops to $20 a month paid yearly (20% off).
