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Matomo vs Fathom Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Matomo
matomo.org
A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
Analytics & Data
Visit MatomoFathom Analytics
usefathom.com
Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.
Analytics & Data
Visit Fathom Analytics| Matomo | Fathom Analytics | |
|---|---|---|
| Entry price | Custom / not published | $15/mo |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free trial | Free trial |
| Free plan | No | No |
| Category | Analytics & Data | Analytics & Data |
| Around since | — | 2018 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Matomo vs Fathom Analytics, answered
- Do Matomo or Fathom Analytics have a free plan?
- Neither publishes an ongoing free plan. Check each vendor for a trial.
- What is the difference between Matomo and Fathom Analytics?
- Matomo: A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server. Fathom Analytics: Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.
