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Umami vs Matomo
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Umami
umami.is
Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
Free planAnalytics & Data
Visit UmamiMatomo
matomo.org
A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
Analytics & Data
Visit Matomo| Umami | Matomo | |
|---|---|---|
| Entry price | $20/mo | Custom / not published |
| Entry plan | Pro | — |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Analytics & Data | Analytics & Data |
| Around since | — | — |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Umami vs Matomo, answered
- Do Umami or Matomo have a free plan?
- Umami publishes an ongoing free plan; Matomo does not.
- What is the difference between Umami and Matomo?
- Umami: Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud. Matomo: A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
