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Apollo.io vs Snov.io
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Snov.io starts $10 a month cheaper than Apollo.io ($39 against $49, 20% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Free planLead Generation
Visit Apollo.ioSnov.io
snov.io
Email finder and verifier bundled with multi-step drip sequences and a light CRM, at a budget price point.
Free planLead Generation
Visit Snov.io| Apollo.io | Snov.io | |
|---|---|---|
| Entry price | $49/mo | $39/mo |
| Entry plan | Basic | Starter |
| Paid annually | $49/mo | — |
| Price checked | 25 Aug 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2015 | 2017 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Apollo.io vs Snov.io, answered
- Is Apollo.io cheaper than Snov.io?
- No — Snov.io is the cheaper entry point, at $39 a month against Apollo.io's $49, 20% less. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Apollo.io or Snov.io have a free plan?
- Both do. Apollo.io and Snov.io each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Apollo.io and Snov.io?
- Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them. Snov.io: Email finder and verifier bundled with multi-step drip sequences and a light CRM, at a budget price point.
